Elements Of An Effective Layout

ENG-300
Mr. Davis
Derek Koehler
8/3/10
Elements of An Effective Layout

The elements that apply to advertisement that I chose were movement, unity, and emphasis. These are important elements for an ad to obtain to help catch the reader’s attention and give the correct and proper message to the viewer.

Movement was the first element within my ad that I’d seen, simply because Phil Mickelson is coming through with the club from his back swing to his follow through; which consists of a lot of motion. This ad provides a so called “sequence” as the reading for today “Elements of An Effective Layout”, describes. A golf swing is certainly a structural motion, which this pro swinging the Big Bertha fusion driver, defiantly gets viewers attention.

Secondly unity was another crucial principle that I seen that my ad consisted of as an attribute; the unity between the product (Big Bertha Club, in Phil Mickelson’s hands most certainly delivered the message, the elements tie into each other. Examples the reading states were basic shapes, sizes; textures, colors, and mood, the ad chosen consist of all of these. Basic shapes such as the head of ten degree Big Bertha driver, connected to the shaft, therefore in part to a grip, which one can see that this 460cc club is mean. Sizes were normal the player was bigger than the club; however, to press importance on the product on the left page is a photograph of the head in full, with its shiny metallic and dark gray metal tent full of titanium therefore can increase distance in every shot. Textures were present for example the groves within the face of the club head, colors where previously described. The mood makes every golfer want to try this club out; it's a popular make of clubs and has a great reputation in the game of golf (Callaway), I can just here the perfect sound the club makes once in contact with the ball tiinck!
Emphasis was present in the ad, the reading states “The important element (the club) may be places in the optical center or removed from the clutter (the Pro golfer and its mechanics described below) of the other elements. Emphasis may also be achieved by contrast in size, shape, and color, or use of white space. Previously mentioned on the left side of ad, the club is seen in full with a white background, therefore allowing the viewer to see everything worth complimenting.

The elements that I thought where difficult to understand where proportion and balance, I do not think any where less important, they where all mention because they are highly important in used in modern advertisements. The part that threw me off was when the reading stated “The optical cent is between one- tenth and one- third the distance about the mathematical horizontal line. This does not ruin advertisement altogether, just makes situations more complicated to make qualities appealing, especially with competition.