Elements Of An Effective Layout

ENG-300
Mr. Davis
Derek Koehler
8/3/10
Elements of An Effective Layout

The elements that apply to advertisement that I chose were movement, unity, and emphasis. These are important elements for an ad to obtain to help catch the reader’s attention and give the correct and proper message to the viewer.

Movement was the first element within my ad that I’d seen, simply because Phil Mickelson is coming through with the club from his back swing to his follow through; which consists of a lot of motion. This ad provides a so called “sequence” as the reading for today “Elements of An Effective Layout”, describes. A golf swing is certainly a structural motion, which this pro swinging the Big Bertha fusion driver, defiantly gets viewers attention.

Secondly unity was another crucial principle that I seen that my ad consisted of as an attribute; the unity between the product (Big Bertha Club, in Phil Mickelson’s hands most certainly delivered the message, the elements tie into each other. Examples the reading states were basic shapes, sizes; textures, colors, and mood, the ad chosen consist of all of these. Basic shapes such as the head of ten degree Big Bertha driver, connected to the shaft, therefore in part to a grip, which one can see that this 460cc club is mean. Sizes were normal the player was bigger than the club; however, to press importance on the product on the left page is a photograph of the head in full, with its shiny metallic and dark gray metal tent full of titanium therefore can increase distance in every shot. Textures were present for example the groves within the face of the club head, colors where previously described. The mood makes every golfer want to try this club out; it's a popular make of clubs and has a great reputation in the game of golf (Callaway), I can just here the perfect sound the club makes once in contact with the ball tiinck!
Emphasis was present in the ad, the reading states “The important element (the club) may be places in the optical center or removed from the clutter (the Pro golfer and its mechanics described below) of the other elements. Emphasis may also be achieved by contrast in size, shape, and color, or use of white space. Previously mentioned on the left side of ad, the club is seen in full with a white background, therefore allowing the viewer to see everything worth complimenting.

The elements that I thought where difficult to understand where proportion and balance, I do not think any where less important, they where all mention because they are highly important in used in modern advertisements. The part that threw me off was when the reading stated “The optical cent is between one- tenth and one- third the distance about the mathematical horizontal line. This does not ruin advertisement altogether, just makes situations more complicated to make qualities appealing, especially with competition.

Democracy Of Goods

NG-300
Mr. Davis
Derek Koehler
8/2/10
Democracy of Goods

After reading “The Appeal of the Democracy of Goods”, written by Roland Marchand; I soon understood the democracy of goods method. It’s quite simple, people want what they can’t have; especially society envies the rich and their possessions. The method applies to the consumer’s state of mind they can afford to by this product, and creates a state of need for the product presented. Women are indeed a common target to advertisement, for example “Soap reassuringly related how one housewife, who couldn’t afford a $780-a-year maid liker her neighbor, still maintained nice hand by using Ivory soap ( Marchand.) The key is to allow consumers they can enjoy the benefits of mass production and society can enjoy desirable pleasures. The middle class and in fact any class can lead a life of those wealthy in society lead, in essence give other classes a sharing experience of the wealthy. A major point stated in the reading, though the rich may enjoy many luxuries, the rest of society can receive satisfaction, ultimate experience by just using a product of their choice.

Advertisements today stereotype their ads for certain persons such as: Teenagers and their interest to help aid a particular product. Sex has a major portion it can affect a certain product will appeal better to females or males. Such as cover girl selects females to look beautiful and promotes youthfulness to older consumers. Today ads attempt to appeal to a much more universal audience to convince a certain product for everyone, which is more difficult.

The ad that I chose was out of Golf Magazine, it promotes the new “Big Bertha” club made by Callaway golf. The ad shows pro golfer Phil Mickelson driving with this particular club, which appeals to fans whom would like to use the same clubs as their favorite golfers. However, this club is advertising to hit the ball long and incredibly accurate. Everyone wants their shot to be long and accurate; driving is an important portion of the game of golf. The Appeal of the Democracy of goods applies to my ad, which show that “Big Bertha” drivers have been popular over the years and creates a sense of necessity. It allows amateur golfers to purchase the same clubs the pros (multi-millionaires) use every day, perhaps improving their game. Though the knowledgeable golf knows professional golfers clubs are custom made; however, the sense of using the same club as the pros still remains.