ENG-300
Mr. Davis
Derek Koehler
8/3/10
Elements of An Effective Layout
The elements that apply to advertisement that I chose were movement, unity, and emphasis. These are important elements for an ad to obtain to help catch the reader’s attention and give the correct and proper message to the viewer.
Movement was the first element within my ad that I’d seen, simply because Phil Mickelson is coming through with the club from his back swing to his follow through; which consists of a lot of motion. This ad provides a so called “sequence” as the reading for today “Elements of An Effective Layout”, describes. A golf swing is certainly a structural motion, which this pro swinging the Big Bertha fusion driver, defiantly gets viewers attention.
Secondly unity was another crucial principle that I seen that my ad consisted of as an attribute; the unity between the product (Big Bertha Club, in Phil Mickelson’s hands most certainly delivered the message, the elements tie into each other. Examples the reading states were basic shapes, sizes; textures, colors, and mood, the ad chosen consist of all of these. Basic shapes such as the head of ten degree Big Bertha driver, connected to the shaft, therefore in part to a grip, which one can see that this 460cc club is mean. Sizes were normal the player was bigger than the club; however, to press importance on the product on the left page is a photograph of the head in full, with its shiny metallic and dark gray metal tent full of titanium therefore can increase distance in every shot. Textures were present for example the groves within the face of the club head, colors where previously described. The mood makes every golfer want to try this club out; it's a popular make of clubs and has a great reputation in the game of golf (Callaway), I can just here the perfect sound the club makes once in contact with the ball tiinck!
Emphasis was present in the ad, the reading states “The important element (the club) may be places in the optical center or removed from the clutter (the Pro golfer and its mechanics described below) of the other elements. Emphasis may also be achieved by contrast in size, shape, and color, or use of white space. Previously mentioned on the left side of ad, the club is seen in full with a white background, therefore allowing the viewer to see everything worth complimenting.
The elements that I thought where difficult to understand where proportion and balance, I do not think any where less important, they where all mention because they are highly important in used in modern advertisements. The part that threw me off was when the reading stated “The optical cent is between one- tenth and one- third the distance about the mathematical horizontal line. This does not ruin advertisement altogether, just makes situations more complicated to make qualities appealing, especially with competition.
Tuesday, August 3, 2010
Monday, August 2, 2010
Democracy Of Goods
NG-300
Mr. Davis
Derek Koehler
8/2/10
Democracy of Goods
After reading “The Appeal of the Democracy of Goods”, written by Roland Marchand; I soon understood the democracy of goods method. It’s quite simple, people want what they can’t have; especially society envies the rich and their possessions. The method applies to the consumer’s state of mind they can afford to by this product, and creates a state of need for the product presented. Women are indeed a common target to advertisement, for example “Soap reassuringly related how one housewife, who couldn’t afford a $780-a-year maid liker her neighbor, still maintained nice hand by using Ivory soap ( Marchand.) The key is to allow consumers they can enjoy the benefits of mass production and society can enjoy desirable pleasures. The middle class and in fact any class can lead a life of those wealthy in society lead, in essence give other classes a sharing experience of the wealthy. A major point stated in the reading, though the rich may enjoy many luxuries, the rest of society can receive satisfaction, ultimate experience by just using a product of their choice.
Advertisements today stereotype their ads for certain persons such as: Teenagers and their interest to help aid a particular product. Sex has a major portion it can affect a certain product will appeal better to females or males. Such as cover girl selects females to look beautiful and promotes youthfulness to older consumers. Today ads attempt to appeal to a much more universal audience to convince a certain product for everyone, which is more difficult.
The ad that I chose was out of Golf Magazine, it promotes the new “Big Bertha” club made by Callaway golf. The ad shows pro golfer Phil Mickelson driving with this particular club, which appeals to fans whom would like to use the same clubs as their favorite golfers. However, this club is advertising to hit the ball long and incredibly accurate. Everyone wants their shot to be long and accurate; driving is an important portion of the game of golf. The Appeal of the Democracy of goods applies to my ad, which show that “Big Bertha” drivers have been popular over the years and creates a sense of necessity. It allows amateur golfers to purchase the same clubs the pros (multi-millionaires) use every day, perhaps improving their game. Though the knowledgeable golf knows professional golfers clubs are custom made; however, the sense of using the same club as the pros still remains.
Mr. Davis
Derek Koehler
8/2/10
Democracy of Goods
After reading “The Appeal of the Democracy of Goods”, written by Roland Marchand; I soon understood the democracy of goods method. It’s quite simple, people want what they can’t have; especially society envies the rich and their possessions. The method applies to the consumer’s state of mind they can afford to by this product, and creates a state of need for the product presented. Women are indeed a common target to advertisement, for example “Soap reassuringly related how one housewife, who couldn’t afford a $780-a-year maid liker her neighbor, still maintained nice hand by using Ivory soap ( Marchand.) The key is to allow consumers they can enjoy the benefits of mass production and society can enjoy desirable pleasures. The middle class and in fact any class can lead a life of those wealthy in society lead, in essence give other classes a sharing experience of the wealthy. A major point stated in the reading, though the rich may enjoy many luxuries, the rest of society can receive satisfaction, ultimate experience by just using a product of their choice.
Advertisements today stereotype their ads for certain persons such as: Teenagers and their interest to help aid a particular product. Sex has a major portion it can affect a certain product will appeal better to females or males. Such as cover girl selects females to look beautiful and promotes youthfulness to older consumers. Today ads attempt to appeal to a much more universal audience to convince a certain product for everyone, which is more difficult.
The ad that I chose was out of Golf Magazine, it promotes the new “Big Bertha” club made by Callaway golf. The ad shows pro golfer Phil Mickelson driving with this particular club, which appeals to fans whom would like to use the same clubs as their favorite golfers. However, this club is advertising to hit the ball long and incredibly accurate. Everyone wants their shot to be long and accurate; driving is an important portion of the game of golf. The Appeal of the Democracy of goods applies to my ad, which show that “Big Bertha” drivers have been popular over the years and creates a sense of necessity. It allows amateur golfers to purchase the same clubs the pros (multi-millionaires) use every day, perhaps improving their game. Though the knowledgeable golf knows professional golfers clubs are custom made; however, the sense of using the same club as the pros still remains.
Friday, July 30, 2010
Advertising
I seen this acne advertisement in golf digest magazine the product was Noxzema; it certainly was appealing to the eye and caught my immediate attention. I had server acne was I began high school, today I suffer from low-adult acne under my chin and my neck. No one likes acne, especially when someone is my age. I wanted this product and convinced myself that this is a need; therefore, I went to Wal-Mart and looked for it there. I surprisingly found it with cream, alcohol wipes, and face scrub. Once I applied the product and afterwards I felt as it was working, results showed in a few weeks how much of an improvement my face appearance was. The downfall is that my skin adapts to products fast, therefore, I no longer use the product. I currently use safe guard, just anti-bacterial soap prescribed by my doctor and taking a pill bactrim. My acne is disappearing and is working, and I am loving the results; the ad I seen in the magazine I was reading that day was successful, I knew I had a problem and I wanted to fix it and the ad convinced myself it was the answer. Just the layout of the page, color, wording, the product itself and logo made me feel this product would work.
Products that do not appeal to me are Mc Donald’s commercial, whether it takes form in any form of medium. I can it the food, though acknowledging how bad it is for your body, and a previous online nutrition class I took helped me realize how import diet, sleep, and exercise really matters. Therefore I do not love Mc Donald’s and abstain away from all their products. I think it ironic how good their food is in the previews and once you purchase the item it has a oily film on top the bun. One thing that I learned in mass media class is, that the media sells you; and it does just that. Mc Donald’s doesn’t appeal to me, no matter how delicious they want me to think there product is.
Products that do not appeal to me are Mc Donald’s commercial, whether it takes form in any form of medium. I can it the food, though acknowledging how bad it is for your body, and a previous online nutrition class I took helped me realize how import diet, sleep, and exercise really matters. Therefore I do not love Mc Donald’s and abstain away from all their products. I think it ironic how good their food is in the previews and once you purchase the item it has a oily film on top the bun. One thing that I learned in mass media class is, that the media sells you; and it does just that. Mc Donald’s doesn’t appeal to me, no matter how delicious they want me to think there product is.
Thursday, July 29, 2010
Style
One of the most helpful tips I found in the reading was simply not to overwrite. I mean it seems simple not to write more than required as long as the message is delivered clearly. I tend to overwrite when I type on a computer, because my mind is pacing as fast as the speed of light; as the book mentions writer my add unnecessary words to their work. I found myself with this problem with the persuasive paper first draft. However, I fixed the problems that my friendly peers suggested. Rereading your own work is a necessary habit, I am very faithful about rereading my work; sometimes I don't catch everything as I should. I tend to miss spelling occasionally, which I need to be more cautious. This one for myself is common sense and is a factor worth considering while writing.
The second tip I am uneasy with concerning stating to much, this is possible and writes can overstate the the material they are writing about. Personally, I tend to dig myself in the very essence that creates my message, I want the reader to understand the very message I want them to understand. I provide detail and further my analysis on the subject. It makes me feel as if I did a good job, however, I don't want so much detail to were I may accidentally repeat myself. The text states the work my be weighted down with adverbs therefore becoming cluttered and annoying.
The second tip I am uneasy with concerning stating to much, this is possible and writes can overstate the the material they are writing about. Personally, I tend to dig myself in the very essence that creates my message, I want the reader to understand the very message I want them to understand. I provide detail and further my analysis on the subject. It makes me feel as if I did a good job, however, I don't want so much detail to were I may accidentally repeat myself. The text states the work my be weighted down with adverbs therefore becoming cluttered and annoying.
Tuesday, July 27, 2010
Blog Post For Today
Last semester Spring 2010 at Washburn University, the class was given an extra credit opportunity by Dr. Chorba for his introduction to mass media class. The circumstances where that we would watch "The East Side Of L.A.", at six o'clock that evening; shortly after discuss similarities seen in the movie and compare it to Arizona's new law concerning immigration. This film stared Cheech Marin, a very funny comedian and I love most of his movies. However, Dr.Chorba couldn't make the extra credit that evening, so he asked a sub to do the extra credit for him.
The sub was a lady from the history department at Washburn University. After the movie, every one talked about how poorly the illegal immigrants where treated, in which they were. I am 1/4 Mexican and Catholic, but I do not believe immigrating illegally; I made my point quite clear to the class. I said that illegal immigrants come to this country by the thousands every day; they are over crowed because they have a large family which is linked to Catholicism.
The living conditions in Mexico are ruthless, they live in huts in many parts of the country, the water in untreated and their style of living is very hectic. There is a higher rate of murders in Mexico, every 45 seconds in Mexico a female is kidnapped and in other cases raped; plus the drug lords and gangs have taken a negative influence in the United States of Mexico. Therefore, work is hard to find so the Father of the house goes to the U.S. with his sons or alone; then after awhile the females and the children want to be with their fathers.
My question was to the instructor “If an illegal immigrant's child comes to the U.S. with the rest of his family, and goes to school; most likely in a city with high crime rate. Once their child graduates, the parents are going to expect their children to get a good job and have family, to do better than themselves. However, they can't their illegal, if they try to strive higher and get the better paying job they will be deported. This goes mainly for the modern day Hispanic youth, when they feel these pressures they either join gangs, do drugs,woman go into prostitution in some cases. Because most feel if they do better and strive higher, they maybe departed and separated from their immediate family. In a sense spreading poverty and drugs violence into society, which seems a lot like modern day Mexico? Which is the negative half;however, Mexicans have rich culture,language,most have strong work ethic, and great food.
I made a point, when the Arizona Immigration Law was passed, the Mexican president warned Mexican citizens to avoid Arizona at all cost, aiding illegal immigration. Mexico is so over populated that their own country doesn't even want them. I come from a heavy influenced Mexican family, my Great Grandmother was from Jailsco Mexico, therefore, I am familiar with the positives and negatives of Mexican families, my cousins etc. I think immigration is good, illegal immigrants are hard workers, but youth these days like to just coast, go by with the bare minimum. I work at a grocery store and their so many people with vision cards it makes me sick, I understand if they work hard and they need it, but people know how to play the system, people depend on the government too much.
However, illegal immigrants and their children’s journey to the U.S. is a falsehood a sham, they cannot rise above their immigration level and poverty no matter where they go. This is a matter for Mexico to become a better country, to create not an American dream, but a Mexican dream for its own citizens. After I said this some of the class agreed with me, the instructor did not, simply because she is married to an illegal immigrant; so I knew what she was standing up for.
However, I believe that if the immigrants want to come to the U.S. their more than welcome, but they have to do it legally. Which does take longer but it is the right thing to do, I made a point in class, illegal immigrants want to work and live here the immigrants must obey and abide by our laws.
The United States is one of the greatest counties in the world; we should be proud to be Americans, to be American is a privilege not a right. Illegal immigrants will come here and voice they have rights and the freedom of speech, because they are in the land of the free. It doesn’t work that why, they may have rights as a human begin, but not as an American citizen, therefore illegal immigrants have no say and must participate voting etc. The federal government needs to enforce the laws, which is difficult but in time the matter will become simpler.
I honestly didn’t want to talk about illegal immigration, simply because it’s a sore topic to discuss and I don’t want to sound harsh but sometimes it hurts to be fair. However, this is a more recent situation that I remember making a case and when my opinion was important. I did get people’s attention, and I wish I wasn’t so harsh because I may have got a little more support, but surprise with the amount of folks who did agree with me. However, for the ones who agreed they made me feel successful in the case that I presented. Everything in this blog I mentioned to the class.
The sub was a lady from the history department at Washburn University. After the movie, every one talked about how poorly the illegal immigrants where treated, in which they were. I am 1/4 Mexican and Catholic, but I do not believe immigrating illegally; I made my point quite clear to the class. I said that illegal immigrants come to this country by the thousands every day; they are over crowed because they have a large family which is linked to Catholicism.
The living conditions in Mexico are ruthless, they live in huts in many parts of the country, the water in untreated and their style of living is very hectic. There is a higher rate of murders in Mexico, every 45 seconds in Mexico a female is kidnapped and in other cases raped; plus the drug lords and gangs have taken a negative influence in the United States of Mexico. Therefore, work is hard to find so the Father of the house goes to the U.S. with his sons or alone; then after awhile the females and the children want to be with their fathers.
My question was to the instructor “If an illegal immigrant's child comes to the U.S. with the rest of his family, and goes to school; most likely in a city with high crime rate. Once their child graduates, the parents are going to expect their children to get a good job and have family, to do better than themselves. However, they can't their illegal, if they try to strive higher and get the better paying job they will be deported. This goes mainly for the modern day Hispanic youth, when they feel these pressures they either join gangs, do drugs,woman go into prostitution in some cases. Because most feel if they do better and strive higher, they maybe departed and separated from their immediate family. In a sense spreading poverty and drugs violence into society, which seems a lot like modern day Mexico? Which is the negative half;however, Mexicans have rich culture,language,most have strong work ethic, and great food.
I made a point, when the Arizona Immigration Law was passed, the Mexican president warned Mexican citizens to avoid Arizona at all cost, aiding illegal immigration. Mexico is so over populated that their own country doesn't even want them. I come from a heavy influenced Mexican family, my Great Grandmother was from Jailsco Mexico, therefore, I am familiar with the positives and negatives of Mexican families, my cousins etc. I think immigration is good, illegal immigrants are hard workers, but youth these days like to just coast, go by with the bare minimum. I work at a grocery store and their so many people with vision cards it makes me sick, I understand if they work hard and they need it, but people know how to play the system, people depend on the government too much.
However, illegal immigrants and their children’s journey to the U.S. is a falsehood a sham, they cannot rise above their immigration level and poverty no matter where they go. This is a matter for Mexico to become a better country, to create not an American dream, but a Mexican dream for its own citizens. After I said this some of the class agreed with me, the instructor did not, simply because she is married to an illegal immigrant; so I knew what she was standing up for.
However, I believe that if the immigrants want to come to the U.S. their more than welcome, but they have to do it legally. Which does take longer but it is the right thing to do, I made a point in class, illegal immigrants want to work and live here the immigrants must obey and abide by our laws.
The United States is one of the greatest counties in the world; we should be proud to be Americans, to be American is a privilege not a right. Illegal immigrants will come here and voice they have rights and the freedom of speech, because they are in the land of the free. It doesn’t work that why, they may have rights as a human begin, but not as an American citizen, therefore illegal immigrants have no say and must participate voting etc. The federal government needs to enforce the laws, which is difficult but in time the matter will become simpler.
I honestly didn’t want to talk about illegal immigration, simply because it’s a sore topic to discuss and I don’t want to sound harsh but sometimes it hurts to be fair. However, this is a more recent situation that I remember making a case and when my opinion was important. I did get people’s attention, and I wish I wasn’t so harsh because I may have got a little more support, but surprise with the amount of folks who did agree with me. However, for the ones who agreed they made me feel successful in the case that I presented. Everything in this blog I mentioned to the class.
Friday, July 23, 2010
Mechanics
The most difficult of principles to apply from today’s reading is using specific concrete language. I attempt to stay away from writing unclear sentences; I learned from the reading that shorter sentences add clearness, structure and vigor to the paragraph. Becoming specific paints a picture in which the reader can visually comprehend and aids understand the message being delivered. In the text on page twenty one for example. A period of unfavorable weather set in, compared to, it rained ever day for a week. By the writer being specific we know that it rained instead of a blizzard or scorching heat.
The begging of the assignments reading begin on page fifteen, here it talks about design applied to different types of writing. I find this part easiest for myself, because if I am familiar with what I am writing, I usually know how to apply the message that I want the reader to receive. Structure of the material must be foreseen and therefore the shape is determined (E.B White Pg 15). Personally I try my best for my ideas to be expressed by applying the best structure for the message to become easy to understand for the reader. I agree with today’s reading, the book mentioned in the beginning, structure is not always known of how to be achieved. However the writer knows where they want to go with their writing.
In my revision process, I believe I may get better by practicing and seeing more precise sentence structure. I usually do not write clear sentence if I feel rushed or if my mind is not where I would like to be. I am thinking if I just thought more before I applied to paper perhaps things would become simple and easily understood. Most important learning to become more specific and use shorter sentences could possibly clear up the unneeded words within my revised paper.
The begging of the assignments reading begin on page fifteen, here it talks about design applied to different types of writing. I find this part easiest for myself, because if I am familiar with what I am writing, I usually know how to apply the message that I want the reader to receive. Structure of the material must be foreseen and therefore the shape is determined (E.B White Pg 15). Personally I try my best for my ideas to be expressed by applying the best structure for the message to become easy to understand for the reader. I agree with today’s reading, the book mentioned in the beginning, structure is not always known of how to be achieved. However the writer knows where they want to go with their writing.
In my revision process, I believe I may get better by practicing and seeing more precise sentence structure. I usually do not write clear sentence if I feel rushed or if my mind is not where I would like to be. I am thinking if I just thought more before I applied to paper perhaps things would become simple and easily understood. Most important learning to become more specific and use shorter sentences could possibly clear up the unneeded words within my revised paper.
Thursday, July 22, 2010
Muddiest Point II
Derek Koehler
Blog #8 Muddiest Point II
July 22nd, 2010
The muddiest point within my research paper was assuring myself that I had covered everything in my thesis to the best of my ability. While I was writing I had one of those days where writing was difficult; I get days like that ever so often. Later on as I wrote the difficult of tasks was to only include the import information, which there is much information about Burlington Northern Santa Fe railway. I was trying to make my paper sound as BNSF (Burlington Northern Santa Fe) railway where infallible; however, BNSF is highly professional though they make mistakes. People work for the company and as human nature we make mistakes. I got a lot of information either from my Father, an employee of the company and the BNSF website. I tried everything to find positive and encouraging information to apply and support my thesis. The Results where I was unsuccessful finding great qualities about the company other the BNSF website. I really want to do great on this paper not only for myself and have feeling of reward and my Father knowing I well on my assignment. I have learned so much about BNSF of how huge an impact they have on our economy; however, I am hoping that peer editing will help my paper so it can be its very best!
The easiest part of the assignment was explaining how important the railway was. I thought sitting my sources was simple, though I did get confused by the ones I put dates by. Making my sentences clear and understandable to allow my message was not difficult either, however it’s easy for myself to comprehend my own paper. I hope the peers will find it simple to understand, if complications arise then I hope to get feedback and fry my best to clarify confusing portions of my persuasive paper.
Blog #8 Muddiest Point II
July 22nd, 2010
The muddiest point within my research paper was assuring myself that I had covered everything in my thesis to the best of my ability. While I was writing I had one of those days where writing was difficult; I get days like that ever so often. Later on as I wrote the difficult of tasks was to only include the import information, which there is much information about Burlington Northern Santa Fe railway. I was trying to make my paper sound as BNSF (Burlington Northern Santa Fe) railway where infallible; however, BNSF is highly professional though they make mistakes. People work for the company and as human nature we make mistakes. I got a lot of information either from my Father, an employee of the company and the BNSF website. I tried everything to find positive and encouraging information to apply and support my thesis. The Results where I was unsuccessful finding great qualities about the company other the BNSF website. I really want to do great on this paper not only for myself and have feeling of reward and my Father knowing I well on my assignment. I have learned so much about BNSF of how huge an impact they have on our economy; however, I am hoping that peer editing will help my paper so it can be its very best!
The easiest part of the assignment was explaining how important the railway was. I thought sitting my sources was simple, though I did get confused by the ones I put dates by. Making my sentences clear and understandable to allow my message was not difficult either, however it’s easy for myself to comprehend my own paper. I hope the peers will find it simple to understand, if complications arise then I hope to get feedback and fry my best to clarify confusing portions of my persuasive paper.
Subscribe to:
Posts (Atom)